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Design

VIDEO DESIGN
Video design based on in-depth analysis of user needs.

A

well

calibrated

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target

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always

reaches

message

its

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01

Target definition

Who are the videos you wish to produce aimed at? We define a target audience by considering various criteria, such as profession, age, gender, family situation, and more.

02

Data Collection

Research and conducting interviews with individuals matching the target audience. Where appropriate, creation of a survey to determine whether the insights gathered from the interviews can be generalised.

What information do you need to make a decision?

What are your tastes?

What's your favorite social network?

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03

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Data Analysis

Analysis of the collected data and identification of specific trends, delivering key insights into the target audience’s preferences and behaviours to create videos tailored to their needs.

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04

Conception

Based on the collected data, we develop a bespoke video concept that meets both the company’s objectives and the target audience’s needs.

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05

Result

By combining UX design methods with visual storytelling, it is possible to develop a video strategy that is fully aligned with the target audience’s expectations and behaviours.

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